By following the latest developments in video technology – from 5G Multiview, low latency, 8K Virtual Reality, and super-resolution, to name a few – companies ensured enhanced viewer experience. It is also important because the audience knows trends better than anyone and expects advanced features.
Besides, the developments in video quality and streaming innovations made high-quality content production more convenient. Furthermore, brands can leverage these video trends to rise above the competition in 2022 by delivering top-notch video services to consumers.
Multiview features and watch together services
Prediction
From a technological standpoint, services like multiview and watch together are expected to become standard services as they offer more connectivity between people. Therefore, due to high demand, service providers can make high profits. Moreover, ensuring low latency and well-synchronized experiences will satisfy the masses.
Progress in 2021
Multiview services saw significant growth as consumers were able to connect remotely. Mostly, the credit goes to pandemic restrictions which made adaptation of multiview both necessary and seamless. However, the client plays a crucial role in handling the overlay mechanisms. There are still developments to be made to overcome issues related to new device integration and scalability.
2022 Expectations
As mentioned above, to solve the problem of scalability to multiple devices, it is important to address server related issues. Consequently, distribution to multiple client’s platforms will become convenient and multiview services will see a substantial expansion.
Developments and advancements in super-resolution
Prediction
Upgrading a low-resolution video to a high resolution to maintain high pixel density and facilitate motion estimation and motion compensation is defined as super-resolution. It is important when video content is combined from variable sources of different quality and video resolutions.
To view content on an Ultra High Definition (UHD) screen, conversion capability is important. It is because content providers, too, are vested in displaying on UHD screens. However, they’ll need to be able to handle smooth conversions from HD/SD to UHD.
Progress in 2021
As consumers are more inclined towards smartphones, smart TVs, and gaming consoles, these devices are designed using super-resolution. Consequently, consumer products adopting super-resolution may help boost adoption.
2022 Expectations
More advancements for super-resolution features are expected to take place in 2022. Device-based optimization and server reliability will guide standards to expand this market. This will help avoid blind super-resolution conversions.
Developments in video editing
Prediction
Live streaming videos on different platforms will create an untapped opportunity for marketers. It will focus on maximizing virtual meetings, events, and shopping because live videos let brands demonstrate clear empathy for audiences.
Nevertheless, stop motion videos will grow in popularity owing to the need for engaging, handy tutorials with tips and tricks. There’ll be a surge in short-form videos on social media; thus, video editing tools will need more developments to facilitate quick, large-scale video production.
Progress in 2021
YouTube shorts, Instagram reels made engaging short-form videos discoverable. Besides, live streaming on Facebook, Instagram, Twitter, and webinars facilitated virtual meetings and interactions with audiences. Adding filters and stickers has become commonplace for social media live video streaming. More transitions and features are being developed to make live streaming more seamless and interactive.
Smart marketers are using short-form videos, stop motion, and video repurposing to increase brand visibility on social media networks. Thus, features in video maker include optimizing for Facebook ads, Instagram stories and posts, LinkedIn feed, YouTube shorts.
2022 Expectations
Videos will be used for all types of media, not only social media because there’ll be a surge in users who want to tell stories through video. Thus, video content will be more personalized and interactive. For this reason, YouTube influencers are being replaced by Youtubers with a more personal touch.
Shorter videos will become mainstream video types for content consumption across all formats. The need for attention to detail, sound design, colour, and lighting will be central to video production for high-quality content. Thus, there’ll be developments in video editing to make post-shoot enhancements. Moreover, online video makers and editing tools will be easy to use, intuitive, and more accessible, with top-notch features available for free.
Access to 8K VR
Prediction
The enhancements in video resolution will be central to providing an immersive viewing experience. This means taking virtual reality from HD/SD/4K to 8K UHD to generate more lifelike colors and details. 8K digital feed will help bridge the gap between physical and digital worlds. From close-ups to wide shots, 8K will be revolutionary in presenting our history more vividly.
Progress in 2021
It is possible to recreate human eye resolution using 8K UHD. There has been a paradigm shift in smart life with the expansion of 8K VR and its convergence with IoT and AI across all industries, especially real estate for virtual staging, gaming, and sports – Olympics live streaming. Further developments in 8K UHD will allow user participation in immersive activities like remote working, exercising, VR gaming, and attending concerts.
2022 expectations
The commercial deployment of 8K UHD has already begun for shooting, storage, transmission, and device presentation. Moreover, the prices of 8K TVs and hardware devices will be reduced to drive more engagement from users. In addition to this, on a software level, the data volume of 8K content will reduce with the integration of AI and cloud computing.
OTT streaming expectations for 2022
OTT streaming services are head-on with video technology advancements. Here’s what to expect from OTT streaming in 2022 for a better consumer experience:
As compared to the growth of the OTT streaming industry in 2021, 2022 is expected to see double the growth. Speculations are that OTT streaming will overtake traditional cable TVs this year. With OTT receiving 82% of internet traffic, it seems video content will be hard to resist with respect to 5G internet’s lightning speed delivery of content.
More premium content such as live sports and UGC will be available on ad-supported platforms as content providers are leaning towards the AVOD model.
With the help of the Metaverse Initiative, volumetric videos will be used for an immersive, social experience. The expansion of the latest technologies will be easier due to Cloud services. API connections will ensure the significant growth of SaaS offerings.
To curb the loss of energetic efficiency, there’ll be a push towards green streaming in 2022. The merging of unicast and multicast models will allow eco-friendly transmissions.
